Validation
Leistungspaket 01 – Validierung
We ask the right questions, identify the critical hypotheses, and test them in the market. Because in the end, the market decides whether an idea works.
WHAT’S IN IT FOR YOU
Risk mitigation
Validation mitigates the risk of going to market with an idea. We test if there is a need in the market; if the idea has business potential; if there is a willingness to pay; if there are customers; and if the market is big enough.
Market access
Even before we write a single line of code, we already have concrete leads. Therefore, validation leads to better and faster traction at launch.
Progress
Validating the business potential cuts the product development cycle in half, while significantly increasing success after launch. A successful product on the market is the key to a successful business.
Creating Hypotheses
We combine the our client’s expertise with our methodology to create hypotheses. A good hypothesis is testable, falsifiable, and precise.
Designing Experiments
Experiments validate hypotheses in a quantifiable way. Through assumption mapping, we identify the critical hypotheses and then define the parameters we need for a specific, time-limited experiment.
Developing prototypes
The goal of each prototype is to conduct an experiment in the leanest way possible. Example prototypes could be landing pages, mock-ups, a design prototype, or a typeform survey.
Conducting experiments
We typically run several iterations of an experiment per validation phase. After experimentation, the data is carefully processed and analyzed. Based on the findings, we readjust existing experiments or start new ones.
Deriving an investment proposal
Based on the insights, we develop an investment proposal including a business case and a roadmap for the upcoming months. In case we find no or contradicting evidence, we instead suggest to kill the idea.
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