NATURATE CO2 FOOTPRINT IS ALWAYS IN VIEW.
Naturate - an app for people who want to reduce their carbon footprint. A unique approach that combines both methods to actively reduce and opportunities to financially offset CO2 emissions.
Joint-forces Venture building
Vattenfall
2022
fact 01
700
active users after one month
fact 02
37.000
app installations after one year
fact 03
Three
Months
from concept to published app
fact 04
4.6/5
stars in the App Store
mps and Vattenfall jointly developed a concept that enables end customers to discover, understand, and offset/reduce their own carbon footprint.
A smartphone application that calculates the ecological footprint of a user and offers ways to take action to reduce it. Naturate has now grown to become a successful part of Vattenfall's marketing organization.
Joint-Forces
Venture Building
Naturate was developed in close collaboration with Vattenfall's project team.
The idea took 3 months from concept to published app. The first version was tested under the brand "Naturate" and was re-marketed as "Vattenfall Naturate" after successful testing. Our role in the process was both coordination, as well as operational in the development aspect. We actively managed the product, while also ensuring that the project was successfully embedded in the existing organization.
MVP Development
Marketing + Sales Testing
Product Management
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